Blokker earns a couple of million dollars a year from the business of Shaun T, mainly through corporate speaking gigs, Shauntervention and from Beachbody. Companies hire Shaun T to motivate their sales force or jumpstart an executive team.
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His speaking engagement card is full from big companies like PricewaterhouseCoopers. The high-energy motivational tactics Shaun T uses in his workouts translate well into the boardroom. Everyone can come in the room and feel inspired and motivated.” “I want people to come to a place where people are not being judged on what point they are in their fitness journey, whether they are on Day 2 or are a fitness model. “Shauntervention is a workout/celebration/rock show,” says Blockker. The third Shauntervention is scheduled for May in Toronto. The first two Shaunterventions drew nearly 2,000 people combined to Manchester, U.K. In 2013, Blokker launched Shauntervention, which is a two-day fitness experience that includes a group workout, motivational talk, Q&A session and VIP dinner. He has a social media following of 1.8 million, including 57,000 subscribers to his YouTube channel.
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1 infomercial on TV for seven years in a row.īlokker has branched out from just Beachbody DVDs to reach even more people through things like podcasts with daily workouts out of his home. Beachbody sold 10 million DVDs featuring Shaun T, resulting in sales of $350 million. Rockin’ Body, Focus T25 and multiple versions of Insanity followed and made Shaun T a star. His big break came in 2007 when he partnered with Santa Monica, Calif.-based Beachbody to create the blockbuster hit DVD workout program Hip Hop Abs featuring Shaun T and his ripped six-pack. Shaun T’s circular route to DVD workout-stardom included a degree in sports science from Rowan University, a musical version of The Ten Commandments with Val Kilmer and backup dancer to Mariah Carey. Shaun T now wants to take his mantra of "Trust and Believe" to a city near you or into your home through your computer. Throw out Blokker’s alias of Shaun T and you hear effusive praise like “I love that guy” and “He is so motivating.” Such is life as the creator and face/body of America's most popular workout DVD program, Insanity. Mention the name Shaun Blokker, 36, to the average person on the street and you will get blank stare in return.
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